Brush to Brand: Your Roadmap to a Professional & Sustainable Art Studio

1. Introduction

   2 lessons

   1. Welcome + Meet Your Instructor
   2. Your Journey + Getting Set up

2. Module One: Believing You Belong

   3 lessons

   1. The Creative Identity Shift
   2. Belonging Before Branding
   3. Navigating Doubt & Imposter Syndrome

3. Module Two: From Page to Pixel. Digitizing your art

   7 lessons

   1. Tech Setup & Tools Overview
   2. Scanning Your Artwork
   3. Clean Up Your Artwork & Photoshop
   4. Making Seamless Patterns in Photoshop
   5. Creating Seamless Repeats in Illustrator
   6. Vectorising Your Ink or Linework in Illustrator
   7. Exporting your files like a Pro

4. Module 3: Making Your Art Work: Recolouring & Designing

   3 lessons

   1. Recolouring Your Artwork in Photoshop
   2. Recolouring Your Artwork in Procreate
   3. Types of Repeat Patterns

5. Module Four: Finding a Niche & Creating an Intentional Collection

   5 lessons

   1. Discovering Your Artistic Voice
   2. Finding Your Niche
   3. Collection Planning
   4. Naming + Organising Your Work Like a Pro
   5. Creating for Your Season

6. Module Five: Pitching, Partnerships & Licensing Essentials

   7 lessons

   1. Building Your Brand Book & Portfolio
   2. Preparing Your Art Library for Pitching
   3. Finding the Right Partner or Brand
   4. Writing a Confident Pitch Email (Templates)
   5. Understanding Licensing: Types & Terms
   6. Pricing & Contracts
   7. What to Expect from a Collaboration

7. Module Six: Turning Your Studio into a Brand

   6 lessons

   1. Basic Studio Brand Identity
   2. Your Brand Voice and About Page
   3. A Clear Portfolio Website
   4. Photos That Tell a Story
   5. Planning a Brand Shoot
   6. Wording Your Offering Clearly

8. Module Seven: Sharing Your Brand with Heart

   6 lessons

   1. Your Content Pillars
   2. The Story Snippet Strategy
   3. Your Ideal Client - Yes, You Have One

   4. Caption writing that sells and connects
   5. Basic Content Planning
   6. Consistency over Constancy

9. Module Eight: Setting Goals & Sustainable Practices

   3 lessons

   1. Sustainable Routines for Creative Work

   2. Forecasting Your Year in the Studio

   3. Congratulations & Your Next Steps