Brush to Brand: Your Roadmap to a Professional & Sustainable Art Studio

1. Introduction

   2 lessons

   1. Welcome + Meet Your Instructor
   2. Your Journey + Getting Set up

2. Module One: Believing You Belong

   4 lessons

   1. The Creative Identity Shift
   2. Belonging Before Branding
   3. Navigating Doubt & Imposter Syndrome
   4. The Purposeful Artist GBT Tool

3. Module Two: From Page to Pixel. Digitizing your art

   8 lessons

   1. Tech Setup & Tools Overview
   2. Scanning Your Artwork
   3. Clean Up Your Artwork & Photoshop
   4. Making Seamless Patterns in Photoshop
   5. Creating Seamless Repeats in Illustrator
   6. Vectorising Your Ink or Linework in Illustrator
   7. Creating a seamless repeat pattern in Procreate
   8. Exporting your files like a Pro

4. Module 3: Making Your Art Work: Recolouring & Designing

   6 lessons

   1. Making Your Art Work
   2. Recolouring Your Artwork in Photoshop
   3. Recolouring Your Artwork in Procreate
   4. Recolouring Your Artwork in Illustrator
   5. Repeat Patterns Frameworks
   6. Bonus Lesson: Using Framework Layers

5. Module Four: Finding a Niche & Creating an Intentional Collection

   4 lessons

   1. Discovering Your Artistic Voice
   2. Finding Your Niche
   3. Collection Planning
   4. Creating for Your Season

6. Module Five: Pitching, Partnerships & Licensing Essentials

   8 lessons

   1. Building Your Brand Book & Portfolio
   2. Preparing Your Art Library for Pitching
   3. Bonus Lesson: Sharing your Look book/Brand book as a Canva Link
   4. Finding the Right Partner or Brand
   5. Bonus Lesson: Your Pitching Tracker
   6. Writing a Confident Pitch Email (Templates)
   7. Understanding Licensing: Types & Terms
   8. Pricing & Contracts

7. Module Six: Turning Your Studio into a Brand

   6 lessons

   1. Basic Studio Brand Identity
   2. Your Brand Voice and About Page
   3. A Clear Portfolio Website
   4. Photos That Tell a Story
   5. Planning a Brand Shoot
   6. Wording Your Offering Clearly

8. Module Seven: Sharing Your Brand with Heart

   6 lessons

   1. Your Content Pillars
   2. The Story Snippet Strategy
   3. Your Ideal Client - Yes, You Have One

   4. Caption writing that sells and connects
   5. Basic Content Planning
   6. Consistency over Constancy

9. Module Eight: Setting Goals & Sustainable Practices

   3 lessons

   1. Sustainable Routines for Creative Work

   2. Forecasting Your Year in the Studio

   3. Congratulations & Your Next Steps