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Brush to Brand - Studio Circle

Brush to Brand is a nurturing 8-week online course that teaches artists like you to digitise, brand, and license your artwork with clarity and heart. Studio Circle includes weekly group coaching and feedback

Brush to Brand: Your Roadmap to a Professional & Sustainable Art Studio

  1. Introduction

    2 lessons
    1. Welcome + Meet Your Instructor
    2. Your Journey + Getting Set up

  2. Module One: Believing You Belong

    3 lessons
    1. The Creative Identity Shift
    2. Belonging Before Branding
    3. Navigating Doubt & Imposter Syndrome

  3. Module Two: From Page to Pixel. Digitizing your art

    7 lessons
    1. Tech Setup & Tools Overview
    2. Scanning Your Artwork
    3. Clean Up Your Artwork & Photoshop
    4. Making Seamless Patterns in Photoshop
    5. Creating Seamless Repeats in Illustrator
    6. Vectorising Your Ink or Linework in Illustrator
    7. Exporting your files like a Pro

  4. Module 3: Making Your Art Work: Recolouring & Designing

    3 lessons
    1. Recolouring Your Artwork in Photoshop
    2. Recolouring Your Artwork in Procreate
    3. Types of Repeat Patterns

  5. Module Four: Finding a Niche & Creating an Intentional Collection

    5 lessons
    1. Discovering Your Artistic Voice
    2. Finding Your Niche
    3. Collection Planning
    4. Naming + Organising Your Work Like a Pro
    5. Creating for Your Season

  6. Module Five: Pitching, Partnerships & Licensing Essentials

    7 lessons
    1. Building Your Brand Book & Portfolio
    2. Preparing Your Art Library for Pitching
    3. Finding the Right Partner or Brand
    4. Writing a Confident Pitch Email (Templates)
    5. Understanding Licensing: Types & Terms
    6. Pricing & Contracts
    7. What to Expect from a Collaboration

  7. Module Six: Turning Your Studio into a Brand

    6 lessons
    1. Basic Studio Brand Identity
    2. Your Brand Voice and About Page
    3. A Clear Portfolio Website
    4. Photos That Tell a Story
    5. Planning a Brand Shoot
    6. Wording Your Offering Clearly

  8. Module Seven: Sharing Your Brand with Heart

    6 lessons
    1. Your Content Pillars
    2. The Story Snippet Strategy
    3. Your Ideal Client - Yes, You Have One

    4. Caption writing that sells and connects
    5. Basic Content Planning
    6. Consistency over Constancy

  9. Module Eight: Setting Goals & Sustainable Practices

    3 lessons
    1. Sustainable Routines for Creative Work

    2. Forecasting Your Year in the Studio

    3. Congratulations & Your Next Steps